There’s a quiet kind of luxury that doesn’t have to break the bank. It’s found in the creamy texture of your daily moisturiser, the way your skin feels softer after applying it, and the scent that lingers just enough to lift your mood.
In a world that often equates ‘luxury’ with ‘expensive,’ it’s time to reframe what indulgence in skincare really means. Because sometimes, the most decadent rituals are the ones that fit seamlessly, and affordably, into everyday life.
What does luxury really feel like?
We’ve been conditioned to associate high performance with high prices. However, skincare isn’t about active ingredients and big promises alone, it’s about how a product makes you feel in the moment, and how your skin feels hours later.
Luxury is the lotion you reach for without hesitation. It’s the crème that glides on like silk and absorbs effortlessly. It’s knowing that you can take a few minutes for yourself without spending a small fortune.
“Skincare should never feel out of reach,” says Su-Marie Annandale, brand manager for Clere Skincare. “We believe in delivering all the sensorial and emotional benefits people look for in more expensive products – rich textures, beautiful scents, real results – at a price that makes daily self-care possible.”
Texture, scent, results: The new trifecta of affordable indulgence
What makes a product feel luxurious doesn’t have to be exclusive. It can be found in a lotion, a body crème that sinks into the skin without residue, or a subtle scent that turns your morning routine into something you look forward to.
Take Clere’s range of Body Crèmes and Lotions, long trusted by South African consumers, because they deliver. With ingredients like Tissue Oil, Glycerine, and Vitamins E & A, they provide the hydration, nourishment, and results people want. More importantly, they feel like self-care with every application.
Redefining value in beauty
Consumers are shifting their focus toward products that perform, regardless of price. There’s growing appreciation for brands that prioritise feel, functionality and finish over frills.
While prestige products will always have their place, they no longer define what luxury in skincare means. Real luxury lies in consistency, having products you love, trust, and can afford to use every day.
“Affordability is not a compromise, it’s a strength,” says Annandale. “It means more people can care for their skin in a way that feels good, smells beautiful, and delivers results.”
The small daily moments that matter most
A lotion after a shower. A crème before bed. These moments aren’t extravagant, but they are meaningful. When a product delights your senses, makes your skin glow, and gives you a reason to pause, that’s indulgence.
And when you don’t have to ration it because it costs less than your takeaway lunch, that’s the future of skincare.
For more from Clere visit their website, Facebook and Instagram pages
Media queries Julia Rice | Republic PR | julia@republicpr.co.za
Share Now
There’s a Clere personal care range that’s just right for you
– enjoy your journey of discovery!
Copyright Clere®. All rights reserved.
