Privacy Policy

  1. Amka Products (Pty) Ltd (Amka) (the proprietor of Clere products) is committed to protecting your privacy and ensuring that your personal information is collected, processed, and protected in a manner that is compliant with the provisions of the Protection of Personal Information Act No. 4 of 2013 (POPIA).
  2. This Privacy Policy is applicable to all users of Clere’s website ( and the Clere Club (our Platforms), and is intended to provide you with further information on how and why your personal information is collected, used, processed, and protected by Amka.
  3. It is important that you read this Privacy Policy together with our Terms and Conditions, which can be accessed on Clere’s website at (
  4. From time to time, we may review and update this Privacy Policy to accommodate any changes to our business, POPIA, or any other relevant legislation. It is your responsibility to ensure that you have read the latest version of our Privacy Policy.
  5. The entire content of this Privacy Policy is important, but please pay special attention to the parts that are in bold, as they may:
    • limit the risk or liability of Amka or a third party;
    • create risk or liability for the user;
    • compel the user to indemnify Amka or a third party; and/or
    • serve as an acknowledgment, by the user, of a fact.
  6. In this Privacy Policy, the terms:
    1. “Personal Information”, and “process/processing” have the same meanings as set out in POPIA;
    2. Registered User(s)” refers to anyone registered on the Clere Club, who has provided us with a unique username and password, as well as other Personal Information, such as their name, cell phone number and email address;
    3. “we”, “us” or “our” refers to Amka; and
    4. you”, “your”, “user” refers to every person that accesses or uses our Platforms.
  1. By using our Platforms, you agree to:
    1. the terms of this Privacy Policy;
    2. voluntarily provide your Personal Information to Amka and/or third parties;
    3. Amka and/or third parties receiving, collecting, processing, and storing your Personal Information in the manner described in this Privacy Policy; and
    4. to forfeit certain aspects of your right to privacy.
  1. do not continue to use our website or the Clere Club.
  1. We may collect or obtain information about you in the following ways:
    1. when you visit or use our website or our social media platforms;
    2. when you join the Clere Club;
    3. by using “cookies”;
    4. from third parties; or
    5. by entering competitions.
  1. 10. If you are under the age of 18, you may only provide us with your Personal Information if you have first obtained consent from your parent or guardian.
  2. In order to verify that your parent or guardian has agreed for your Personal Information to be provided to us, we may ask you to provide proof of your guardian’s or parent’s consent, in certain instances.
  3. If we are unable to verify that consent was indeed obtained, or if a parent or guardian confirms that you do not have their consent, you may not join the Clere Club.
  1. Amka processes Personal Information in a manner that is reasonable, adequate, relevant and not excessive.
  2. When you use our Platforms and/or become a Registered User of the Clere Club, you voluntarily provide us with the following:
    1. Personal Information, such as your name, surname, age bracket, email address, identification number, physical and postal address, date of birth, the types of products that interest you, and online identifiers;
      1. log information, through online identifiers, including information on how, when and for how long you use our Platforms and other services, the content you view, and search queries you submit;
      2. information about the equipment you use to access or use our Platforms, including the type of device you are using, how you access our Platforms, your browser or operating system, and your internet protocol address; and/or
      3. the geographic location from which you accessed our Platforms, including your device’s global positioning system signal and information about nearby Wi-Fi networks and cell towers.
  1. We use your Personal Information for the following purposes:
    1. to verify your identity;
    2. to create a user account for the Clere Club;
    3. to provide you with information on Clere, including new product launches, upcoming events and competitions;
    4. to provide you with newsletters containing further information on Clere or other Amka products that may interest you;
    5. to provide consumer support, resolving complaints and quality control;
    6. for competitions or promotions you have entered;
    7. to notify you about changes to our Platforms, services and products, terms and conditions, privacy policy or notices, and any other changes that impact our Platforms, services, and products;
    8. to get feedback from you, which we need to develop our products and services and grow our business;
    9. to comply with any legal or regulatory obligations, such as tax or financial laws;
    10. to understand and assess your product interests, wants, and changing needs, to improve our website, our current products, and/or developing new products; and
    11. research and statistical purposes (the research and statistics we get from this process does not include your Personal Information and cannot be linked to you, nor can you be identified from these statistics).
  1. When you join the Clere Club, use our website, or have interacted with us on our social media platforms, you may have elected to opt-in to receiving direct marketing. If this is the case, it means you have consented to us processing your Personal Information for the purposes of direct marketing.
  2. At any point, you may opt-out from receiving direct marketing materials by contacting Consumer Care using the contact details below or by unsubscribing from the Clere Club.
  1. We value your privacy and undertake not to:
    1. use or share your Personal Information other than for the specific purposes outlined above; and
    2. sell your Personal Information to third parties for marketing or other purposes.
  2. By using our Platforms, you agree that we may provide or make your Personal Information available to:
    1. Amka / Clere employees;
    2. third-party service providers who assist us with providing our services to you;
    3. any third-party advertisers/businesses to better accommodate and run our campaigns, promotions or competitions;
    4. third parties (such as a potential purchaser and its professional advisers) in the event of any reorganisation, merger, sale, joint venture, or other disposition of any or all of our assets; and
    5. law enforcement, government officials, fraud detection agencies or other third parties when the disclosure of Personal Information is necessary or appropriate.
  3. Our contracts with third parties indicate that Personal Information may only be used in connection with the services they perform for us and not for their own benefit or any other purpose, and that they must treat your Personal Information as strictly confidential information.
  1. We may transfer certain Personal Information outside South Africa to service providers for the purposes set out above.
  2. When we transfer Personal Information outside South Africa, we will ensure that we do so in accordance with the requirements for lawful transfer outside of South Africa, as set out in POPIA.
  3. By accessing and using our Platforms, you consent to us transferring your Personal Information outside South Africa.
  1. By accessing and using our Platform you consent to us retaining your Personal Information for as long as:
    1. we need it for the purpose for which it is being processed;
    2. it is required or permitted by law and is in line with our internal retention policies; and
    3. you have agreed to us keeping your Personal Information.
  1. When you access and use our Platform, we may use cookies and other user tracking tools to improve your website experience.
  2. Cookies are small text files placed on the device that you use to access our Platforms. These files do not contain your Personal Information, but allow us to associate you with a particular device.
  3. We use cookies to:
    1. identify the device you use to access our Platforms;
    2. make our Platforms more user-friendly;
    3. understand what products may interest you;
    4. personalise your interactions with our Platforms, improve our services and Platforms based on your needs, and ensure that they work on your device; and
    5. provide content that is relevant to you, limit the number of times you see certain content/campaigns and measure the effectiveness of the content on our Platforms.
  4. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies, if you prefer.
  5. If you choose to decline cookies, you may be unable to access certain parts of our Platforms and this may have a detrimental effect on your experience and the web-based services we offer you on our Platforms.
  1. When we process your Personal Information, you have the right to:
    1. ask Amka, by contacting Consumer Care, what Personal Information it stores about you and to request a record of your Personal Information;
    2. “opt out” or unsubscribe from the Clere Club, in which case you will no longer receive information pertaining to Clere or any other Amka products;
    3. object-to and unsubscribe-from certain types of processing. You have the right to opt out of any direct marketing in any form (such as automatic calling machines, email and/or SMS notifications) by contacting Consumer Care, using the contact details below;
    4. access, correct, amend, update or delete your Personal Information at any time (as a Registered User, you can amend your Personal Information on your user account profile);
    5. restrict processing of your Personal Information, under certain circumstances;
    6. submit a complaint to the Information Regulator (complaints may be submitted at the offices of the Information Regulator);
    7. withdraw your consent to us processing your Personal Information; and
    8. be notified of unauthorised access to your Personal Information.
  2. You can exercise these rights by contacting Consumer Care by using the contact information below.
  3. Kindly note that Amka cannot maintain the relationship it has with you without processing some of your Personal Information. Amka reserves its right to refuse to comply with certain requests pertaining to the processing of Personal Information.
  1. We secure the integrity and confidentiality of your Personal Information in our possession or under our control by taking appropriate, reasonable, technical and organisational measures to prevent loss of, damage to, or unauthorised destruction of Personal Information, and unlawful access to or processing of Personal Information.
  2. To implement and maintain such measures, we have in place internal policies, controls, and related processes, which are reviewed and updated on a regular basis. Our policies, controls, and procedures cover, for example:
    1. physical, technical, and network security;
    2. access controls and monitoring of access;
    3. secure storage, destruction, and encryption of records of Personal Information;
    4. Personal Information breach reporting and remediation; and
    5. by way of written agreements, imposition of security and confidentiality obligations on third parties (based within or outside the borders of South Africa) who process Personal Information as part of rendering their services.
  3. Should you disclose your Personal Information to any third party other than Amka, Amka shall not be liable for any loss or damage arising or suffered by you as a result of the disclosure of such Personal Information to any third party.
  1. In addition to this Privacy Policy, there may be promotional competitions or campaigns, which may be governed by additional privacy terms, conditions or notices. Before participating in these competitions, you must read these additional terms, conditions, or notices as you will be required to comply with them if you participate.
  1. Amka welcomes your comments or queries regarding its Privacy Policy. If you believe that we have not adhered to this policy or if you require any further information, please contact Consumer Care:

    Care Line: 0860 002 652

    WhatsApp: +27 (0)60 996 6087

    Physical Address: 14 Ellman Street, Sunderland Ridge, 0157