If 2025 was the year of experimentation, 2026 is shaping up to be the year of intentional skincare. Consumers are looking for routines that feel lighter, smarter and more effective while paying closer attention to the ingredients behind their favourite products.
Xolani Sibanze from Clere Tissue Oil says that 2026 is going to be about simpler routines, smarter ingredients and products that deliver real, visible results. “People want their skincare products to work harder without complicating their daily routines,” he explains. “There’s a clear shift towards formulas that offer both comfort and performance.”
As the beauty landscape evolves, people are becoming increasingly intentional about the products they choose. Value, ease of use and trustworthy ingredients are shaping purchasing behaviour, particularly in South Africa, where multifunctional products have long been part of everyday skincare routines. These drivers set the stage for the skincare themes emerging in 2026. Sibanze highlights five key trends set to shape the year ahead:
1. The rise of multi-tasking products
With consumers seeking to simplify their routines without sacrificing results, multi-functional products are set to dominate 2026. People want fewer steps, more benefits and maximum value. Tissue oils are known for their multi-purpose offering and Clere Tissue Oil moisturises, nourishes, restores and improves the appearance of scars and stretch marks.
2. Body care becomes skincare
Body care is taking centre stage in 2026. Consumers are treating the skin below the neck with the same care and high-quality ingredients they apply to their face, gravitating towards richer oils, ceramides and barrier-repairing formulas.
3. Skin barrier support remains a priority
Environmental stressors and increasingly fast-paced lifestyles have pushed barrier protection to the forefront of skincare priorities. Hydration boosters, replenishing oils and antioxidant-rich formulations are key in maintaining resilient, healthy-looking skin.
4. Spotlight on stretch mark care
Consumers are embracing realistic beauty standards, while still seeking products that help improve skin texture and boost confidence. Targeted yet gentle solutions that create visible solutions will continue to trend. Clere Tissue Oil includes Sweet Almond Oil known for reducing the appearance of stretch marks, and Vitamin E for deeply moisturising and improving skin tone, delivering reassuring, visible results with consistent use.
5. Accessible luxury
Amid economic pressures, consumers are seeking products that feel indulgent without the high price tag. High-performing oils and sensorial textures that offer moments of everyday luxury are leading the trend. Affordable skincare that still delivers a premium experience will be increasingly valued.
Skincare in 2026 is ultimately about creating routines that feel both effective and effortless. Sibanze concludes, “Whether through multi-tasking formulas, barrier-friendly ingredients or targeted oils that support confidence and comfort, the trends reflect a growing desire for products that genuinely work in harmony with everyday life. The year ahead promises a renewed focus on simplicity, nourishment and skin-first thinking.”
For more from Clere visit their website, Facebook and Instagram pages
Media queries Julia Rice | Republic PR | julia@republicpr.co.za
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