Clere® Active takes on a new look

Men’s grooming brand Clere Active – successfully launched in 2010 – has undergone a face-lift. Brand custodian Themba Ndlovu says that the changes were primarily driven by consumer feedback and the monitoring of innovation, nationally and internationally. “We want to deliver the most impressive product possible to our consumers and, taking into account the technology available to us, we’ve improved the range to do just that.”

Ndlovu says that the formulation of the Clere Active core range of body lotions and crèmes (excluding the camphor line) now boasts 48-hour moisturising properties, designed to keep up with the lifestyle of an active man.

The new packaging has an improved, eye-catching look that is sure to turn heads when walking past the supermarket aisles. This new look and formulation will ensure that we continue to have a strong presence in the male body skincare category,” says Ndlovu.

The range includes:

• 400ml body lotions: Ginseng Ultra Energising, Hydro-Glycerin Moisture, SPF Dual Protection
• 450ml body crèmes: Ginseng Ultra Energising, Hydro-Glycerin Moisture
• 250ml petroleum jelly: Ginseng Ultra Energising, Hydro-Glycerin Moisture