Give it your grooming all this summer

It’s official. Summer is here! We’re mere weeks from spending time at South Africa’s sunny holiday spots. By now you’re probably well into your summer-body-ready regime, whether that includes working out at the gym, exercising outdoors, or training in the comfort of your own home. While keeping active is one thing, a great summer look and style also mean being impeccably groomed, from the outside in.  

“It’s easy to forget that the skin is the body’s largest organ. So, while watching your weight and exercising is key, working so hard and ignoring your skin and grooming routine will defeat your overall purpose of looking good,” explains Themba Ndlovu, Clere For Men brand manager.

Ndlovu adds that sharp personal grooming begins with the basics, which means:

Start your day off by using an anti-perspirant. A roll-on that cares for your sensitive underarm skin, defeats odours, absorbs quickly and exudes a pleasant, masculine scent is what you should be looking for. The recently launched Clere For Men Active range of antiperspirant roll-ons brings an exciting variety of options to consumers looking for value for money without compromising on quality. Available in three all-new masculine fragrances: Fresh Cooling, Fresh Energy and Invisible Dry, Clere’s roll-ons provide dryness and protection without leaving white or yellow marks. The range offers 48-hour underarm protection for even the most active men. 

Moisturise. When it comes to your skin, prolonged exposure to the elements and an active lifestyle can result in it looking dull, ashy and dehydrated. Clere For Men Active combats these hazards with its unique ProMoist lotions and crèmes, infused with Glycerine, Omega Oils and Vitamins E & A to lock in moisture and ensure that skin is smooth to the touch for up to 48 hours. “The advantage for active men is that once a moisturising crème or lotion is applied to the skin, it smells great, without being overpowering,” says Ndlovu.

Key ingredients. When it comes to skincare, there is no substitute for Ginseng. Traditionally regarded as a superfood, Ginseng has also become an attractive ingredient across the grooming and health industries. Ginseng is included in the Clere For Men Active Ultra Energising body lotion and crème.

“Add physical activity by walking to tone the muscles, joining friends for a bike ride or other exercise, and encouraging your family to take part, and chances are you could have your best summer ever,” says Ndlovu.

For more from Clere For Men Active visit their website and social media platforms:

Media queries Julia Rice | Republic PR | julia@republicpr.co.za