SA’s number one body cream brand* taps into a younger market with new skincare offering

Your grandmother used it, your mom used it, and now you do too. The name Clere has been synonymous with soft, smooth, beautiful-looking skin for six decades. In fact, last year this heritage skincare brand celebrated its 60th anniversary.

“It’s a favourite in both South African homes and those abroad, and over the years, Clere has managed to remain relevant and up to date with beauty trends, while still reflecting the brand’s heritage throughout,” says Clere Brand Manager Su-Marie Annandale. It’s the latter that led Clere to develop its latest offering: Clere Beautiful. “We saw a gap in the market to target younger women who are eager to start making their own skincare choices and are looking for a body lotion and crème that provide more than 48-hour moisture and nourishment. Younger women want something in addition to this, they want beautifully fragranced skin too.”

From their annual life-changing cash prizes through their national promotions and their celebration of body positivity, Clere Beautiful has emerged from the brand’s #loveyourbeautifulskin and #spreadthelove mottos.

“Featuring fragrances that are distinctly different from our current core range, Infinite Love and Endless Passion, and inspired by some of the world’s premium perfumes, we’ve managed to remain at the affordable price point our consumers have come to know and love about the brand,” Annandale adds.

Infinite Love: Featuring sweet floral notes of jasmine and gardenia hugged in comforting vanilla, this fragrance will appeal to women wanting to express their unique spirit.

Endless Passion: With notes of fresh raspberry and white jasmine embraced in lingering musk, this fragrance will resonate with young women who have a passion for life.

“Based on the success of the Clere For Men lotions and crèmes available in a range of upmarket fragrances, we’re confident that Clere Beautiful will be as popular,” Annandale notes.

The brand name, Clere Beautiful, is complemented by a stand-out, beautiful pack design, created with the younger target market in mind. “The beautiful design will attract attention, while the affordable price will strengthen our appeal, plus the 400ml crème pack offers exceptional value for money,” concludes Annandale.

*Nielsen, Total SA, December 2021, 12MM, Total Cream Market

For more from Clere visit their website, Facebook and Instagram pages

Media queries Julia Rice | Republic PR | julia@republicpr.co.za