When it comes to male grooming, less is more

If there’s anything the past year has taught us, it’s that less is more. Our worlds have been reduced, for many of us, to our homes. We’re living, working and exercising in one space, and that space needs to be decluttered if we want to maintain a sense of calm. 

This may be why minimalism is all the rage, in all aspects of our lives. We’re spring cleaning our homes, wardrobes and desk space and looking for opportunities to simplify. It makes sense because we really do have too much stuff. Plus, the less you have, the more you can enjoy what you decide to keep. 

Does the same rule apply to men’s skincare and grooming? Can a minimalist approach still be effective? “Yes, absolutely,” says Themba Ndlovu, Clere For Men brand manager. “However, just as in all aspects of a minimalist lifestyle, care and consideration is needed when it comes to looking after your skin.”

Skin concerns or disorders can affect your self-image, relationships and work life, but it’s never too late to develop a skin care routine, no matter how simple. Working to solve skin concerns, if any, gives you some control over them and helps you build confidence.

Recent research out of Karlstad University in Sweden found that men, aged 15 to 45, are taking control of their appearance and hygiene and embracing ideas of self-care. Men are buying products to solve skin issues and boost self-esteem.

Use these tips from Ndlovu to craft a minimalist skincare routine, while still achieving optimal results.

Wash your skin twice a day. Start and end each day with a clean slate. Just like a minimalist room looks and feels best when everything is clean and organised, so will your skin when you take a few minutes to remove the dirt and oil.

Moisturise for protection in the morning. After washing your face in the morning, it’s always a good idea to apply a moisturiser to help protect your skin during the day ahead. Moisture loss is one of the most common signs of ageing. As you get older, your skin loses its ability to retain water, giving it a wrinkled, worn-out appearance. A Clere For Men moisturiser will help hydrate, soothe and rejuvenate your skin for up to 48 hours – this way you’ll look and feel good.

Moisturise for restoration in the evening. You’ll need to hydrate your skin again in the evening after a shower or bath. A nourishing product that promotes hydration is ideal. 

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Media queries Julia Rice | Republic PR | julia@republicpr.co.za