When your good looks and sense of humour fail you

Various studies have identified a direct correlation between body scent and attraction. In fact, in most studies, women rank ‘how he smells’ in their top three criteria for whether or not they find him attractive. “A handsome exterior, witty comments and even a large trust-fund, pale in comparison to a great scent,” says Selvan Naicker from men’s grooming brand Clere for Men.

Naicker says that linking scent to increased interest is an age-old concept. Estate agents have long used the tactic of baking bread in the oven of a show house, to increase favourability from prospective buyers. “Women and men alike judge things better when it is accompanied by a desirable scent. Hotels around the world have long commissioned fragrance houses to develop signature fragrances for their lobbies and reception areas.”

In South Africa, the perception is that smelling good is a costly exercise. “Buying a couture fragrance or aftershave is expensive, and out of reach for the majority of men in our country,” says Naicker. He continues to say that there are many other options available – including opting for a fragranced body crème or lotion.

Heat is the most effective distributor of scent, and this is maximised when a fragrance is combined with a lotion or crème and used all over the body. “Using a fragranced lotion also helps to maximise the scent as it’s used all over your body, and not just as an after-thought on your clothing.” A little-known fact is that men tend to opt for fragrances that were worn by their father, or smell similar to them.

Naicker says that Clere for Men offers three fantastic fragranced body lotions and crèmes – allowing consumers to find the one that appeals the most to them:

The woody and herbaceous notes of Clere for Men Storm are underpinned with a fresh marine fragrance that stays on the skin throughout the day.  Fire offers a warm and sweet undertone, while Ice is just as its name suggests – crisp and refreshing.

As with all Clere for Men products, the addition of Glycerine and Vitamins E & A provides nourishment and 24-hour moisturisation.