Clere^® For Men has recently launched a new line to its popular male body grooming range – Clere^® For Men Fragranced Petroleum Jelly. Themba Ndlovu, Clere^® For Men brand manager, says that petroleum jelly is an extremely versatile product that has been a staple in bathroom cupboards for decades. Petroleum jelly is renowned for its properties and is the perfect grooming addition for dry and chapped skin. “By including petroleum jelly in their grooming routine, it will help men to keep their skin looking and feeling smooth and supple,” says Ndlovu. He recommends applying petroleum jelly, following the application of Clere^® For Men Body Crème, to heels just before going to sleep. “This will help lock in moisture and ensure maximum benefits.” Ndlovu provides three reasons as to why men should be including petroleum jelly into their body grooming routines:

• To tackle dry elbows and knees, apply petroleum jelly after your Clere^® For Men body lotion or crème. This will help to lock in the moisturising properties so that these areas will soon be soft and smooth.
• Petroleum jelly provides a barrier that does not only lock in moisture, but also helps to protect the skin from harsh elements, making it the ideal product to apply to lips and cheekbones, as these are often affected by the changing seasons.
• Paper cuts are irritating and often painful. By applying petroleum jelly to the cut, it will help the healing process.

Clere^® For Men Fragranced Petroleum Jelly is available in three fragrances that have been developed with leading international fragrance houses. The range includes the crisp and fresh fragrance of Ice, the Fire variant with warm and spicy undertones, and the newly launched woody and herbaceous notes of Storm that are underpinned with a fresh marine fragrance.